Versace for H&M

‘The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.’

- Donatella Versace

Swedish retail-clothing chain H&M, is a powerful fashion brand with 2,300 outlets within forty-one countries.

Whilst the company produce and market their own designs, the outlet is synonymous with their high fashion collaborations.

Previously the store has coupled with Stella McCartney, Roberto Cavalli, Viktor & Rolf, Matthew Williamson and Jimmy Choo to create a collection of catwalk-inspired pieces with a more economical budget.

Next month, on November 17th, the House of Versace launch their range specifically for H&M. The collection will include over one hundred pieces and will be available to purchase online and in 300 H&M outsets worldwide.

Some of the modelling world’s most recognisable faces, such as Abbey Lee Kershaw, Lindsey Wixon and Daphne Groeneveld feature in the campaign.

The collaboration revisits the nineties decade, when Versace was one of the industry’s most  sought after labels. Aficionados of the brand will instantly recognise trademark patterns and trends from this era.

Speaking about the collection, chief designer Donatella Versace, commented that;

‘The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.’

Proving that the fashionable affair is not unrequited, H&M’s Creative Advisor, Margareta van den Bosch is brimming with infectious admiration and anticipation for the collection;

‘Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.’

Prices range from €19.95 and stretch to €199. Without doubt, this collaboration will re-establish Versace as a brand for the 21st Century.

Tags: Abbey Lee Kershaw, Daphne Groeneveld, Donatella Versace, Fashion, H&M, Jimmy Choo, Lindsey Wixon, Margareta van den Bosch, Matthew Williamson, Photography, Roberto Cavalli, Stella McCartney, Versace, Viktor & Rolf