Free People was founded just over forty years ago, in Philadelphia, Pennsylvania.
Having attracted the attention of local consumers, the brand began to expand. With the opening of a second store, the proprietor renamed the chain to Urban Outfitters.
In 1984, the company decided to create a line suitable for wholesale, entitling this line with the company’s original name of Free People. This evolving produced a varied catalogue of garments appealing to the diverse fashion taste buds of their dedicated clientèle.
The company has creatively identified five genres of customer for their brand; ‘Meadow’ the bohemian customer, ‘Candy’ the girly customer, ‘Ginger’ the body-con customer, ‘Lou’ the tomboy customer, and ‘Sandy’ the beach customer.
For their February catalogue, the company have enlisted the help of Danish beauty, Freja Beha Erichsen.
The campaign was lensed by Joshua Allen and portrays Erichsen in each of the brand’s customer profiles.
In previous catalogues, the company has collaborated with Karlie Kloss, Sasha Pivovarova, Jessica Hart and Bambi Northwood-Blyth.
Free People can be found online at the website, on Facebook and on Twitter.
Images via Free People
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Tags: Bambi Northwood-Blyth, Fashion, Free People, Freja Beha Erichsen, Joshua Allen, Karlie Kloss, Photography, Pop Culture, Sasha Pivovarova, Urban Outfitters
I really really want her hair!
I agree! She’s so beautiful. The clothes are really nice as well.
I am in total agreement with you both. Freja is one of my favourite models, I adore how she is often unafraid to style ripped jeans with a classic Chanel bag.
I love how this campaign juxtaposes the typical image of Freja by placing in her in extremely effeminate and bold designs.
- Sinéad