“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.
- Coco Chanel

Although Gabrielle ‘Coco’ Chanel may have passed away nearly forty years ago, her definition of fashion remains true.
In my experience, fashion and inspiration hold an inextricable bond, one fueling the other. Inspiration can be drawn from an individual, an image, music and poetry.
This week’s inspiration was provided by Dublin’s own ‘Beaux Bows‘. The store, owned by Ailbhe Stafford, is a hidden haven among the culture and bustle of George’s Street Arcade.

With an Arts Degree, specific to the History of Art, Ailbhe Stafford is unique in the presentation of her shop. The ambiance of Beaux Bows is difficult to define but cultivates a fashionista’s desire to be creative, comfortable and captivating.
Beaux Bows is peppered with elegant attire, delicate accessories and fairytale fashions. Their stock contains essential pieces for each young lady’s wardrobe.



Presenting their Winter Collection, the store collaborated with photographer Nikki Browne and model Fleur Moriarty whilst Ailbhe Stafford styled the seasonal shoot.
Fleur brings such effortless elegance to the photograph whilst Ailbhe’s craftsmanship proves that style is timeless and reflecting on the silhouettes of the past, definitely improves the fashion of the present.
On location around Dublin city, the photographs narrate the screenplay for many of the city’s young women. A chameleon lifestyle where the protagonist morphs into looks of sophistication, retro-glamour, professionalism and dainty elegance.







