ONLY is synonymous with the creation of feminine silhouettes, whilst also challenging the boundaries of androgynous and sophisticated attire.
Whilst much of their catalogue is composed of denim, the tapered pieces accentuate the female’s natural beauty and grace.

The brand’s latest collection, entitled ‘Only Because We Can’, is the definition of roughened glamour.
The distressed, structured denim is contrasted against flowing fabrics, creating an alluring image, reminiscent of the 1990′s waif models.

Have you ever watched a television programme or a film and wondered where the actor / actress acquired their attire? It would be a dream, if one could merely press pause and the scene would direct you to garment and allow to you purchase immediately.
This has been a dream of mine for a while and was ecstatic when ONLY presented their interactive fashion feature film ‘The Liberation’.
The film is set in Florida, USA and follows three chic and strong ladies, each representing a different ONLY girl, as they travel to a small town, and wreak fashionable havoc on the mundane lives of the local people.
The protagonists bond with a local innocent girl and help bridge the gap for her to a life of maturity and independence.

‘The Liberation’ propels the audience into the scenes by leaving each moral decision up to you. Including stealing a pair of jeans, escaping from the town and peaking on other characters, you choose the story’s denouement!
Whilst enraptured by the action of the film, one can stop and examine the characters’ clothing by merely clicking on the screen, exhibiting a detailed image of the garment and an option to purchase.
With a hypnotic soundtrack by Lune and the possibility of winning a pair of ONLY jeans, watching ‘The Liberation’ is a necessity. (Follow the link above for the interactive footage, the video below is merely just a trailer)
One can follow ONLY’s latest trends on both Facebook and Twitter.


Niall ‘Bressie’ Breslin, of ‘The Voice of Ireland’ appeared incredibly dashing at the event alongside his elegant sister Andrea Breslin. 




Another lady in red came in the form of the beautiful Emma Waldron. 
Kristin Stewart is photographed wearing a Blumarine lace maxi dress from their Autumn 2011 collection.
Kristin Stewart is photographed wearing a Giambattista Valli gown from the Autumn 2011 collection.
(left) Kristin Stewart is photographed wearing an ensemble from Roberto Cavalli’s Autumn 2011 Ready to Wear collection.


Kristin Stewart is photographed wearing a silk dress and cape from Chanel’s Autumn 2011 Ready to Wear collection.



























