The MTV Video Music Awards first began as a ceremony to rival the notorious Grammy Awards. The VMA’s first launched in 1984 at Radio City Music Hall in New York City. Dan Aykroyd and Bette Midler were the evening’s hosts.
This year, the awards were held in the Nokia Theatre in Los Angeles. Steven Friedman MTV President, publicly stated the company’s delight in returning to the City of Angels;
“We are thrilled to return to Los Angeles where the energy of the city will help power the creative spirit of the 28th annual VMAs. The city is the perfect backdrop for all the musical moments, mayhem and magic that make the VMAs such a notorious celebration.”
Selena Gomez is photographed wearing a gown by Julien Mac Donald, gold heels by Brian Atwood, Judith Leiber clutch with gold drop earrings and cuff by Lorraine Schwartz.
The televised event attracts a wide spectrum of viewers; those who anticipate the night’s vocal performances and others who salivate over the ensembles of the music realm’s brightest stars.
Adele, Beyoncé, Bruno Mars, Chris Brown, Lady Gaga, Lil Wayne, Pitbull and Cee-Lo Green each glided across the stage to perform the theme tunes to this summer. Whist, the mélange of routines, costumes and melodies utilised to honour the career of Britney Spears was particularly memorable.
Beyoncé chose the red carpet of the Video Music Awards as the moment to publicly announce that she and husband Jay-Z are expecting their first child.
Beyoncé is photographed wearing a burnt orange Lanvin gown from their Autumn 2011 collection with Lorraine Schwartz jewels to accessorise.
Beyoncé performed on stage in a sequined tuxedo jacket, white shirt and fitted pants all by Dolce & Gabbana.
Beyoncé’s former band mate, Kelly Rowland attended the awards in a feather and leather ensemble by Falguni & Shane Peacock with Christian Louboutin Lady Peep Spike heels to match.
Zoe Saldana continued the night’s Little Black Dress trend in a creation by Barbara Bui, the ensemble was accessorised with snake-skin heels also by Barbara Bui, a Lanvin clutch diamond earrings, diamond elephant ring, sapphire ring and gold / onyx bracelet all by Lorraine Schwartz.
Britney Spears was the night’s guest of honour and attended with boyfriend Jason Trawick. Spears was attired in a Moschino romper and low belt with Gina peep-toe calf boots.
In her first public appearance since her marriage to Kris Humphries, Kim Kardashian chose an alluring sequined gown by Kaufmanfranco for the Video Music Awards.
Miley Cyrus exhibited a mixed print gown by Roberto Cavalli from the designers Pre-Fall 2011 Collection. The songstress paired the ensemble with a Lorraine Schwartz choker and Azzedine Alaia heels.
Demi Lovato attended the award show in a jewel encrusted dress with a plunging neckline by Mandalay.
Victoria Justice appeared on the red carpet in a jewel encrusted mini dress with Giuseppe Zanotti heels
Katie Holmes attending the music event in a halter dress by Azzedine Alaia and suede tan booties by Proenza Schouler.
Once again, Lady Gaga provided the audience with an unexpected form of attire. The New Yorker opened the show with a performance of her current single ‘You and I’ as her male alter-ego Jo Calderone.
Nicki Minaj is photographed wearing an Amato Couture corset, Shojotomo Japan shorts, Tsimori Chisato stockings, an Onch Movement ice cream necklace, Fifi and Romeo plastic cuffs and Duepunti rings.
Katy Perry collected the most amount of ‘moon men’ last night with three awards in total including the prestigious ‘Video of the Year’. Perry attended the ceremony with her husband Russell Brand and exhibited four different ensembles at the event.
Perry graced the red carpet in an Atelier Versace Autumn 2011 mini dress with Jimmy Choo ‘Beak’ sandals and Lorraine Schwartz’s pink gold and diamond ‘Happy’ bracelet.
Katy Perry presented an award in the show wearing a purple lace Tom Ford gown, the songstress’ purple-hue hair was the perfect accompaniment.
Finally, Katy Perry collected her award in a Christian Dior Autumn 2011 Couture ensemble paired with a yellow Philip Treacy had and multi-coloured wedges by Giuseppe Zanotti.
For the California Girl’s fourth ensemble, in the press room at the end of the show, Perry wore the ‘Breaking Records’ dress designed by Johnny Wujek for Furne One and Giuseppe Zanotti heels.
Video of the Year: Firework - Katy Perry
Best Female Video: Born This Way - Lady Gaga
Best Male Video: U Smile - Justin Bieber
Best Hip-Hop Video: Superbass - Nicki Minaj
Best Pop Video: Til The World Ends - Britney Spears
Best Rock Video: Walk - Foo Fighters
Best Collaboration: E.T. - Katy Perry Ft. Kanye West
Best New Artist: Yonkers – Tyler, The Creator
Best Video With A Message: Born This Way - Lady Gaga
Best Art Direction: Rolling in the Deep - Adele
Best Choreography: Run This World (Girls) - Beyoncé
Best Cinematography: Rolling in the Deep - Adele
Best Direction: Rolling in the Deep - Adele
Best Editing: Rolling in the Deep - Adele
Best Special Effects: E.T. - Katy Perry Ft. Kanye West









